end-user

An end-user is a person who installs and runs published abcd from the repo marketplace — the real consumer of a release. The repo is the marketplace (adr-28), so discovery and install share one location.

persona forbids "user" as a synonym in the core context, because abcd's intents and briefs model archetypes (personas), not literal users. That is correct for design work. But the distribution context genuinely has literal users: the people who install and run abcd. When discussing the install/update experience, "end-user" is the precise term; when discussing a modelled archetype in an intent's press release, "persona" remains canonical.

When to use

Use "end-user" for the real person installing/updating/running published abcd — in the install docs, the update path, and the smoke-test framing.

When NOT to use

Do not use "end-user" for a modelled archetype in an intent or brief — that is a persona.

Examples

• "An end-user adds the marketplace and installs abcd in two commands."
• "The update path lets an end-user pull the latest release with one command."

Related terms

• record families — the one page that maps the record families and how they relate
• persona — the modelled archetype used in intents/briefs
• release — what an end-user installs